GRIND XV was born long before the brand existed.
It started on a rugby field in the noise, the pressure, the clash of bodies, and the unspoken bond of a team. Anyone who has ever stood on that grass knows what “XV” truly means: the fifteen who earned their place. The fifteen who prepared, fought, and pushed until they belonged there.

But not everyone begins in the XV.
And that’s where the grind comes in.

GRIND XV grew from the belief that hard work beats talent when talent stops working. That every athlete no matter where they start carries a hidden potential within them. Our motto captures that promise: “Everyone has a XV inside.” You may not be at the top today, but the fire is already there. GRIND XV is a reminder to build it, sharpen it, and unleash it.

The brand’s identity is shaped by the place where everything began: Hamburg.
A city of grit, rain, and resilience.
A city where we were born, where we first held a rugby ball, where early victories in life and in sport carved the mindset that drives us today. That’s why our pieces often carry the coordinates of Hamburg: they mark the origin of a journey.

Our symbol the lightning bolt with the X & V woven into its shape represents that spark inside every athlete. The moment you decide to push harder. The moment you choose to rise.

GRIND XV isn’t just clothing.
It’s a commitment.
A reminder that greatness isn’t given, it’s earned. Through consistency. Through discipline. Through the grind.

When you wear GRIND XV, you’re not just representing a brand.
You’re carrying a story.
A mentality.
A promise to yourself.

GRIND XV. Find your XV. Build it. Become it.